- As a communicator, think about how you best absorb information. Online/social media, humour, moving image, quick and immediate - these are all the things that are working most effectively.
- Looking for someone with: individuality (of visual references), ideas people, think about things on a deeper level, professionalism and organisation/motivation (good deadline keeping).
- Instagram has peaked as a form of promotion - media is becoming more niche ...try to get onto online blogs/publications? think about your audience and where people will see things.
- Important information for dealing with clients & contracts:
- Non-disclosure agreement should include nothing about rights.
- Do not deliver any work before getting purchase order.
- Cost for amendments e.g. 'this cost includes 2 rounds of amends'
- Am I the only person up for this job?
- What is it about my work that you like?
- If its a good opportunity for promotion - specify being credited on social media or in publication etc.
- To make a job worth it you should have 2 out of 3 factors ticked:
- Money - how much are they paying you?
- Creatively appealing - are you excited about the project?
- Promotion - will it be good promotion for you?
The Dots
- Good place for freelancers to network, follow: 'The dots: tips and insights', and 'the dots: portfolio masterclasses'.
- More informal than linkedin.
- Run portfolio masterclasses in London.
Ricky Richards
- Pronto projects - latch onto cultural events e.g. Jean Jullien's logo for charlie hebdo.
- Influence of input - by looking at things that aren't generic/unique visual references, your output will be more original.
- What is the best use of your time? - is social media promotion going to benefit you that much, or is it better to spend an hour a day emailing ppl you would like to work for.
- Do self-initiated projects - make opportunities come to you.
B&A (Mathew)
- Submissions to an agency:
- Tailor them to the agency - work/contexts that suit them.
- Do your research. No 'to whom it may concern'.
- Send easily downloadable files.
- Online promotion
- Dribble & giffy for moving image
- Behance
- Portfolio - only put work in there you would like to expand upon or do again. Nothing that has been exhausted or does not reflect your current way of working.
- Always do self-directed projects and put them in your portfolio, because client work can sometimes be directed in a way that can remove a sense of you as a creative in the final product...
- Place importance on/like: ideas people with a confident/consistent personal style.
Its Nice that (Lucy) and Nobrow (Harriet)
- Nobrow
- See a trend in women and illustrated non-fiction.
- Accepts submissions (of ideas) without an agent on website.
- Looks on Instagram to source new talent.
- Looks for someone with personality and a confident style, as well as immediacy of communication/ideas.
- Its Nice That
- Do not really look at submissions because they get so many - better to email and lead with an image (grab attention), with a link to your website.
- Offer internships.
- Apply to Its Nice That Graduates.
- Sources new talent on Instagram and looks for someone with personality and a consistent visual style.
No comments:
Post a Comment