Thursday, 10 November 2016

Lecture: Creative industries

KEY POINTS :

INDUSTRY AND ART EDUCATION

  • There is a disparity/gap between art eduction and industry. 
  • Art eduction is not adequately preparing students to meet the creative industry's needs. 
  • BUT, students can work to advance the creative industries - not just meet their needs e.g. start own businesses and companies. 
  • Art education and working in industry are not and should not be the same experiences. 
  • There should be a symbiotic relationship between art colleges and industry. 
STUDENT COMPETITIONS AND AWARDS
  • The limited submission guidelines leave the judging to be purely subjective, as they do not require the student to evidence knowledge or motive enquiry but simply provide images of their final outcome. 
  • "Judges look for eye-catching solutions"
  • In contrast - it is said judges look for 'real insight rather than execution' 
  • Is their bias - surrounding names or colleges on the submission?
  • Student competitions and awards have been called 'beauty pageants' 
  • The positives, however, is that they provide - exposure, placements, prize money (sometimes) and the opportunity for networking. 

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