- The ability to exchange ideas is what makes us human
- Ideas are not formed and do not exist in isolation
- Working collaboratively accelerates process
The pencil theory by Milton Friedman.
When watching this video with the thought of relating it to ideas and the creative process it emphasises the importance of collaboration - we all have our own specific skills and resources, and when pooling these together this is when we'll find most success and productivity within the creative practice.
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