- There has to be a consideration of ethics, but everyone has their own interpretation of right and wrong.
- Working for a charity : ask yourself is that person who has been briefing you getting paid? they pay for their other expenses, so why can't they pay for your work?
- Good exposure - but is this guaranteed? something could go wrong, the work could end up not getting used ect.
- The promise of future work is never guaranteed, they will just find someone else to work for free with the same promise.
In order to calculate how much you should be charging for your work a good starting point is to generate an understanding of how much money you need to function as a creative - overheads, living expenses ect.
Don't cheapen the industry and don't undervalue yourself - you are an important resource!
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