The action of understanding the needs and desires of a consumer, and then figuring out how to best present and sell a product to this target audience.
Functions of marketing
- indentifying the needs of a consumer
- Promotion of a product
- Developing a pricing strategy
- Indentifying distribution networks
What can be marketed?
Goods and services, events, personalities, organisations, places, experiences, ideas & concepts and properties.
THE 4 P's
Product, Price, Place and Promotion.
Carrying out market research will help you be most successful in carrying out the 4 p's to your fullest advantage.
IDENTIFY : SWOT, in relation to your product ie. you and your practice.
Strength
Weakness
Opportunity
Threats
Define your USP (unique selling point) and your target market - be a BIG FISH in a small pond.
Network online (mail chimp : online marketing tool) and offline! (meet them, ring them, write to them ect.)
Define your USP (unique selling point) and your target market - be a BIG FISH in a small pond.
Network online (mail chimp : online marketing tool) and offline! (meet them, ring them, write to them ect.)
No comments:
Post a Comment