At times, it has been a struggle to appropriately price the cards in consideration of production costs and the shop mark-ups. Initially there was also the idea of producing a series of wrapping paper, however due to production costs being too high for such small volumes in the end it did not seem financially feasible. I think producing these cards have also shown me that in doing this independently the profit margins turn out to be very small - in the future it would be better if I collaborated with a print workshop to produce the physical products...
Another learning curve in this mini-project has been branding myself and producing logo to act as a bit of promotion on the back of my cards. I have been wanting to do this in a while, but have been struggling to find an identity I am completely happy with...I think this is a start but not completely there as of yet.
All in all, however, I have really enjoyed producing these card designs and collaborating with the shop. It has been good to be able to play around with something completely non-conceptual, as well as make strides towards professionalising and branding my practice.
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